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Browsing: Marketing
Marketing is the management orchestration process that is used to communicate and deliver value to target consumers. It comprises customer need analysis, value co-production or proposition, and communication management across numerous touch points. Marketing is basically the act of associating a business with its target consumers to effectively position it and bring in more sales, and therefore increase its chances of success.
The ability for businesses to stay superior in competition over time is called sustainable competitive advantage but this requires being…
Growth hacking is a modern method of thinking and involving creativity, data analysis and testing for achieving rapid and sustainable…
The concept behind Harnessing Nostalgia Marketing is based on consumers’ positive associations to the brands and products. Brands may thus…
Influencer marketing is now among the popular strategies that brands use to effectively reach out to their target clients. The…
It is now or never for many companies and a reliable email marketing strategy is a must. Compliance, increasing the…
Social Media Marketing is critical in help them establish their online brand awareness and reach out to the intended customers.…
Modern Market Management world is characterised by stiff competition and changes therefore efficient management becomes paramount for sustenance of growth.…